How the Ads Get On Your Site

How the Ads Get On Your Site

Once you join the AdSense program – and Google approves your site or sites,
which we’ll cover in detail shortly – the actual process of displaying ads on your
website is extremely simple. You are provided with a small HTML script, which
you can paste anywhere on your webpage. You may paste this code any number
of times and on multiple pages, and watch the ads get served! Google
automatically places AdWords ads that are most relevant, from its extensive
advertiser base. Google employs various sophisticated algorithms to determine
the relevancy of the ads to your content.
Before we get into how Google assesses sites, and whether a few or many
placements of that magic script will deliver optimum results, let’s review the
advantages of AdSense.



Advantages of the Google AdSense system


Google AdSense is simple to use and manage. Once approved, displaying ads
on your webpage does not take time and requires minimal technical knowledge.
Google AdSense is very smart about ad selection. The ads that are displayed are
only those that are relevant to your content, and Google has strict quality control
on the general quality of the ads.
Google AdSense uses text-only ads. Far from being low-tech, text ads are more
effective than flashy ads. The clickthrough rate of text ads is proven to be higher
than that of animated ads! More clicks equals more money, and text ads equals
more clicks. Also…text ads are very “low weight” and very fast loading. The
AdSense program will not slow your website, or your visitors, down. You can also
use graphic ads.
Source:AdSense Revenue Exposed Michael Rasmussen and Jason